Research has become a ubiquitous part of our DNA. Since its inception, people all over the world have come to rely on search engines as their primary source of information, and it now accounts for nearly 93 percent of all web traffic.
The COVID-19 pandemic has only accelerated this trend with companies needing to convert most of their business operations to digital offerings overnight to keep pace with physical constraints and consumer expectations, driving search traffic to nearly 99,000 searches per second.
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While securing the top position in users' search results has always been a priority for companies, it's becoming an elusive goal as the bandwidth for Google to crawl properly and display everything on the internet is becoming increasingly limited. But if Google doesn't crawl every piece of content on an organization's site, it won't be able to index it either. And content that is not indexed has no chance of earning any traffic from organic search.
For large websites with thousands of URLs, traditional methods of search optimization by manually collecting, analyzing, and inferring data have become very time-consuming and expensive. To increase the odds of finding it, organizations should improve their website in a way that is easy for Google to understand.
Using the right automated tools can "make or break" executives' ability to improve their organization's websites for visibility. But with the additional deployment of AI within SEO tools, they can now create and benefit from a better relationship between search engines and their corporate websites.
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The Right SEO Tools "Make or Break"
With thousands of pages created every minute, brands need to focus on empowering their teams with the right capabilities so they can continually improve their websites to remain visible and relevant to Google and its target audience.
In doing so, SEO teams can overcome limited resources and adapt extensively to 1) analyze website performance 2) develop priority action plans and 3) implement search strategies to increase revenue and ensure that a greater percentage of web pages Their web is indexed and visible to search engines.
Working alongside search engines and Internet infrastructure companies helps ensure compliance guidelines are met, it combines the power of AI-powered analytics with machine learning-driven automation tools that leverage over 1,000 metrics to understand website content, search engine algorithms, and user intent .
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According to Google, search starts from the web and consists of more than 130 trillion individual pages - and it's constantly growing. However, large companies do not want to change their perception that implementing an SEO strategy means anything else besides directly competing with the competition's website to become more visible.
But in reality, this perspective results in a zero-sum game for both entities because to become more clear, these large organizations need to focus on optimizing the back end of their web pages with the goal of making their sites more discoverable and indexed to increase their search rankings.
Organic search, which drives the majority of traffic for most websites, has gone beyond previous primitive keyword methods and is still evolving to accommodate the intense crawling demand to view all content. Strong SEO platforms that leverage AI are needed to bridge the gap between search marketers and web developers, accelerating the optimal digital experience for brands for both users and search engine bots.
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With this technology, more pages can be indexed and discovered by users in organic search, resulting in significant gains in measurable traffic and profits for organizations making the investment.
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conclusion
Search may be part of our DNA, but the future of SEO is unified. As the business grows and more product and content pages are created, it becomes difficult to properly manage potential errors in pre-existing pages while developing and optimizing new pages.
AI helps simplify the complexities of SEO by integrating data in real time, making it easier for algorithms to analyze relationships between sites, content pages, and search engine rankings. The result is fast, actionable insights that help brands improve their organic visibility, increase traffic and rankings. Helping brands adopt AI-powered tools to improve the content on their website to improve discoverability by search engines, give users accurate and relevant search results making the internet better for everyone.
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